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So would you like to create a 2D animated commercial to promote your brand or advertise your product and services but you are not so sure what it entails? Well this article is just for you.

We came up with this to give you a better understanding of what goes into creating the perfect commercial. .

Short and captivating animated videos can easily explain ideas, products and services by breaking them into simple and attractive motion visuals.

Animated videos are very useful for sharing ideas in a world where most people have very short attention spans.  A flashy and interesting content would definitely get their attention.

We will be explaining our production process and how we put all the pieces together to make an animated commercial. 


The first thing we do is carry out an extensive research. Every marketing video starts with a conversation about an idea. Our team of researchers talks with you to learn as much as they can about your product and services.

The research process also evaluates the market status quo to figure out the best method to adopt for putting out the right message in the best way for your brand. 


The script is a crucial element in creating the perfect commercial. Before any image is even put into motion for the video, we talk with you to plan the concept.  Our creative team exchanges ideas till they get the perfect concept which is then fleshed out into a full script. The aim is to present the message in the simplest, most comprehensive manner to your target audience.



The next thing we do is send a couple of full-color visuals that will give you an accurate idea of what the finished animated video will look like. Depending on your requirement, this may include text, characters, backgrounds, icons, and more. After your approval, we will proceed to create the full story with the final visuals. This process includes the design of all the characters as well as the background in the animated video.


We will send you several sketches on a storyboard that show how the script will play out  -scene by scene. (click here to read our article on STORYBOARD


We have a range of talented voice over artists in our team. The most engaging male/female voices with the right accent you want is selected to set the right pace for the animated video. The perfect voice over reinforces  the message you are trying to pass across and this can make a whole lot of difference.


Once the script and storyboard have been approved, we move on to putting the words into action. The animation & motion graphics stage involves building the necessary image that matches the message. This phase requires great attention to detail. We go out of our way to make sure the visuals created in the production stage reflect the initial concept.


This is the final stage that gives the video its final look. Post production involves the complete process of creating and editing the sound mixing, background music and graphics.Once the video is made, we send it to you for feedback and make any necessary correction/revision.



  • We can help you draft a concept from the scratch.
  • We can provide services for each of these steps individually.
  • We can help you get your finished work to the right marketing platform.
  • We can help you do all these at an extra cost.

Got any idea? BASEMENT ANIMATION STUDIO has got the right video for you. Check out our animation services page for more information and samples.